Daren Bradley’s creative drive is a reflection of his lifelong interest in architecture and sculpture. He is intrigued by jewelry as a three-dimensional form and by its innate power to evoke emotions. His award winning custom jewelry line (The Daren Bradley Jewelry Collection) displays his sense of craftsmanship, color and composition. His artistic perspective has brought him recognition within his field and the appreciation of clients for over three decades.

As a Rochester native, Daren is proud of having built such a successful business in his hometown which is located at  Main and Forth. From this location he has successfully pursued his love of combining precious metals, jewels and modern design to create wearable masterpieces for his clientele.

The Daren Bradley Jewelry Collection

The Daren Bradley jewelry collection at Aurum Design is continually evolving. Creating layered and complex pieces of jewelry is the foundation of every Daren Bradley design. Each project is an opportunity to challenge those limits and explore the possibilities of sculptural jewelry. The Gallery sections represent some of our most sought after pieces. Come back frequently as you never know what will catch your eye.

The Bridal Collection

Aurum’s custom bridal jewelry selection is widely recognized for the unique design qualities that are not based on the whim of fashion but on a thread of the contemporary and modern steeped in tradition and sentiment.

Bridal jewelry designed by Aurum’s craftsmen are pieces of art created for the couple looking to make their personalized statement of their lifelong commitment to each other.

Consult with one of Aurum’s on-site designers to create a one-of-a-kind engagement ring and wedding band or choose from our beautifully hand crafted collection.

Gents Collection

Aurum is pleased to carry a selection of men’s jewelry and wedding rings that is set apart with crisp architectural elements and masculine designs.

When choosing a bridal set with Aurum, a couple is able to choose pieces that work together, symbolizing their unique personalities and the depth of their commitment.

Aquataine Collection

The gothic collection is named after Elenor of Aquataine, a French and English Queen

Protea Collection

The floral collection is named for the South African flowering plant also known as the sugarbush.

Architecture Collection

The architecture collection is named for the geometric and clean lines of modern architects of the 20th and 21st centuries.